The comparison problem
Advertised rates often come with points, fees, or other trade-offs. The number on the flyer is rarely the number you will actually pay to hold the loan for the time you own the home.
Total Cost Analysis
I run a clear side-by-side of the options that apply to you: rate, payment, cash to close, and cost over your expected time in the home. Sometimes the higher rate is genuinely cheaper. Sometimes the lower rate is. The numbers decide.
Why it matters
Many homeowners refinance or move within a handful of years, so paying meaningful points to shave a small amount off the payment does not always pencil out. A clear comparison helps you choose with your eyes open.